Question 1

What's Maggie Sottero's path toward a more sustainable future?

Accepted Answer

Maggie Sottero stands for LOVE and love for ALL – including Mother Earth. We are committed to creating a more sustainable future for the next generation and beyond. We’re on a mission to learn best practices, reduce our environmental impact and restore vital ecosystems, from Maggie’s beloved birthplace, Australia, to the Great Salt Lake Region we call home. We’re reimagining everything we do with a regenerative, future-facing view. The Maggie family is committed to being the change, disrupting the standard, and creating the future to ensure our brides’ love stories—and our planet— endure.

Question 2

What are Sustainable Wedding Dresses?

Accepted Answer

Sustainable wedding dresses are a beautiful and practical choice for brides who want to tie the knot in style while reducing their environmental impact. These gowns are created with lower-impact materials and processes, like recycled-content or plant-based fabrics and energy efficient manufacturing. We are working to innovate our designs to reduce our impact and help lead the way to a more sustainable future. We’ve also invested in the circular textile supply chain, partnering with the Avena Group, sending 2,630 lbs of excess gown stock to be recycled into new fibers or products.

Question 3

Who has Maggie Sottero partnered with in their path toward a more sustainable future?

Accepted Answer

We are excited to be partnering with, but not limited to, the following organizations. Together, we are working towards a more sustainable future: One Tree Planted: In honor of every Maggie Sottero bride and every sample purchased we will plant a tree with One Tree Planted, supporting biodiversity protection. Let's celebrate a more sustainable wedding space with LOVE and love for ALL—including Mother Earth! International Bird Rescue and Friends of the Great Salt Lake: Maggie Sottero’s U.S. team was proud to serve as pilot corporate partner for Bird Rescue’s Conservation Action Program. Our volunteers successfully cleaned up over 240 pounds of litter to protect the biodiversity of the Great Salt Lake.

Question 4

What are some sustainable options for my wedding dress after I get married?

Accepted Answer

We encourage our brides to do what they can to extend the life of their gown. To keep your gown for generations to come, consider preserving it. Read our blog to get more information on how you can make your dream gown an heirloom piece. If you'd rather donate it, we encourage you to talk to the Authorized Retailer you purchased from to get a list of charities in your area. Lastly, why not wear it again? Many of our gowns can be shortened and transformed into the anniversary dress of your dreams to wear after your big day!

Question 5

What does Maggie Sottero do with excess inventory?

Accepted Answer

While landfill/incineration of excess stock is a common practice in the apparel industry for compliance with various Duty & Customs requirements, Maggie Sottero no longer landfills or incinerates any of our gowns. Instead, 100% of excess stock is diverted from landfills and into textile recycling programs and donation efforts. We donate gowns to charitable organizations, provide gowns to fashion students in the U.S. and the U.K. for study and upcycling projects, and we’ve invested in the textile recycling industry, diverting 2,630 pounds (and counting) to support the growth of the circular textile supply chain.

Question 6

Where do we manufacture our gowns?

Accepted Answer

For over 25 years we’ve worked with some of the most respected bridal gown manufacturers in the world, located in China, and we’re exploring other areas of production in Asia as well as the United States. These long-time partners are required to adhere to a Code of Conduct, with periodic check-ins to ensure compliance. When it comes to sourcing fabrics, we are mindful of the shipping impact of bulk materials, so we work with established mills in Taiwan and China in the same geographic regions as our manufacturing partners. We also search for innovative, next-generation materials from the U.S., Japan, South Korea, and Europe.

Question 7

What's Maggie Sottero's path toward a more sustainable future?

Accepted Answer

Maggie Sottero stands for LOVE and love for ALL – including Mother Earth. We are committed to creating a more sustainable future for the next generation and beyond. We’re on a mission to learn best practices, reduce our environmental impact and restore vital ecosystems, from Maggie’s beloved birthplace, Australia, to the Great Salt Lake Region we call home. We’re reimagining everything we do with a regenerative, future-facing view. The Maggie family is committed to being the change, disrupting the standard, and creating the future to ensure our brides’ love stories—and our planet— endure.

We're implementing systems change throughout our organization, embedding sustainability as a core value for every team in support of a more sustainable wedding industry. We are working as quickly as we can to reduce our environmental impact, taking ambitious action in three key areas: Waste Reduction, Resource Consumption and Protecting Biodiversity.

Waste Reduction
Maggie Sottero is recycling everything possible, as efficiently as we can, from bulk shipping waste to diverting stock from landfills/incineration. To learn more about our waste reduction efforts, click here.

Resource Consumption
Maggie Sottero is supporting renewable power projects, reducing our product impact, and investing in the circular supply chain. We are working to become a more regenerative brand. To learn more about our resource consumption focus, click here.

Protecting Biodiversity:
Maggie Sottero is supporting efforts to back healthy ecosystems globally and near our Scope 1 facilities, from our partnership with One Tree Planted to our volunteer work with regional conservation groups like International Bird Rescue. To learn more about protecting biodiversity, click here.

Question 8

What are Sustainable Wedding Dresses?

Accepted Answer

Sustainable wedding dresses are a beautiful and practical choice for brides who want to tie the knot in style while reducing their environmental impact. These gowns are created with lower-impact materials and processes, like recycled-content or yarn-dyed fabrics which support water and energy efficiency. We are working to innovate our designs to reduce our impact and help lead the way to a more sustainable future.

We’ve also invested in the circular supply chain, partnering with SuperCircle and the Avena Group, to send our excess gown stock to be recycled into new fibers or products.

Question 9

Who has Maggie Sottero partnered with in their path toward a more sustainable future?

Accepted Answer

We are excited to be partnering with, but not limited to, the following organizations. Together, we are working towards a more sustainable future:

One Tree Planted: In honor of every Maggie Sottero bride and every sample purchased we will plant a tree with One Tree Planted, supporting biodiversity protection. Let's celebrate a more sustainable wedding space with LOVE and love for ALL—including Mother Earth!
International Bird Rescue and Friends of the Great Salt Lake: Maggie Sottero’s U.S. team was proud to serve as pilot corporate partner for Bird Rescue’s Conservation Action Program. Our volunteers successfully cleaned up over 240 pounds of litter to protect the biodiversity of the Great Salt Lake.
Rocky Mountain Recycling: We've recycled 3000 Ibs and counting of plastic shipping waste through this ongoing partnership.
Brides Across America: We’ve donated 500+ discontinued gowns and accessories to this community organization providing free dresses to qualified military, first responder and healthcare workers.
Otis College of Art and Design, Los Angeles and Rare School of Fashion and Art, Liverpool: To mentor and support the designers of tomorrow, we've donated 220+ gowns to design students to reduce textile waste and foster a future of more sustainable fashion design practices.
Blue Sky Visionary Business Partner with Rocky Mountain Power: As a Visionary Business Partner, we’re supporting renewable power projects in the Salt Lake region, reducing our annual carbon footprint by an estimated 93,273 pounds of CO2/year.
SuperCircle and the Avena Group: Through these partnership, we are investing in the growth of the circular textile supply chain, sending excess gown stock to be recycled into new fibers or products.
Cool Effect: We're offsetting 100% of our annual business flight impact with Cool Effect. This non-profit focuses on conservation and restoration projects to reduce carbon emissions and we are excited to be partnering with them. In 2023 we supported "The Dirt on Dirt," a Cool Effect project to convert US farmland to sustainable agriculture practices, such as adding cover crops and implementing no-till which removes and stores carbon in one of our largest carbon sinks, our land.
CIRENAS Turtle Refuge: While on photoshoot in Costa Rica, we partnered with CIRENAS to plant White Almond Trees in support of regeneration of biological corridors and beach ecosystems.

Question 10

What are some sustainable options for my wedding dress after I get married?

Accepted Answer

We encourage our brides to do what they can to extend the life of their gown. To keep your gown for generations to come, consider preserving it. Read our blog to get more information on how you can make your dream gown an heirloom piece. If you'd rather donate it, we encourage you to talk to the Authorized Retailer you purchased from to get a list of charities in your area. Lastly, why not wear it again? Many of our gowns can be shortened and transformed into the anniversary dress of your dreams to wear after your big day!

Question 11

What does Maggie Sottero do with excess inventory?

Accepted Answer

While landfill/incineration of excess stock is a common practice in the apparel industry for compliance with various Duty & Customs requirements, Maggie Sottero no longer landfills or incinerates any of our gowns. Instead, 100% of excess stock is diverted from landfills and into textile recycling programs and donation efforts. We donate gowns to charitable organizations, provide gowns to fashion students for study and upcycling projects, and we’ve invested in the textile recycling industry, partnering with SuperCircle and Avena Group: to support the growth of the circular textile supply chain.

Question 12

Where do we manufacture our gowns?

Accepted Answer

For over 25 years we’ve worked with some of the most respected bridal gown manufacturers in the world, located in China, and we’re exploring other areas of production in Asia as well as the United States. These long-time partners are required to adhere to a Code of Conduct, with periodic check-ins to ensure compliance. When it comes to sourcing fabrics, we are mindful of the shipping impact of bulk materials, so we work with established mills in Taiwan and China in the same geographic regions as our manufacturing partners. We also search for innovative, next-generation materials from the U.S., Japan, South Korea, and Europe.

WE STAND FOR love

AND LOVE FOR ALL—

INCLUDING Mother Earth

OUR vision

SAY "I DO" TO
LOWER-IMPACT
MATERIALS

- Kelly Midgley, CEO and Creative Director

66,272

TREES PLANTED WITH

- Patricia DeLaunay, Global Sustainability Director and Designer

WASTE REDUCTION

3000 lbs

100%

1200+

RESOURCE CONSUMPTION

-93,273

2630 lbs

PROTECTING BIODIVERSITY