Why Purchase A Designer Wedding Dress?

As wedding dress designers, we know why it’s important to purchase a designer wedding dress. But in a world of fast fashion, online shopping, and overnight delivery, we understand that not everyone does! Allow us to shed some light on why you should avoid many websites with gowns at prices that seem too good to be true for your wedding day and point you in the direction of some couture wedding dresses that are totally budget-friendly and will have you feeling like your most beautiful self on your special day! We’re here to make wedding dress shopping fun and affordable and show you that it’s totally possible with designer wedding dresses! Before we get into it though, if you love content like this, be sure to follow us on Instagram to get all the latest info and inspo on all things bridal! 

What Makes a Designer Wedding Dress “Designer?” 

A wedding dress is considered “designer” when it is designed by a reputable brand, such as Maggie Sottero Designs! We’re considered a designer because behind our three labels, Maggie Sottero, Rebecca Ingram, and Sottero and Midgley, is our team of wedding dress designers who create all of our styles. Those styles are released in our seasonal collections (Check out our most recent Maggie Sottero Spring 2025 Collection!) Then, our Authorized Retailers purchase samples of their choice and bring them into their shops all over the world where brides like you go to try them on and fall in love with them!  

Let’s give you a little introduction to our team of wedding dress designers! Edric Woo is the lead designer at Maggie Sottero Designs. With over two decades of experience, Edric has played a pivotal role in earning Maggie Sottero numerous design awards. Edric works in concert with Kelly Midgley, Creative Director, along with an expansive team of design talent, from designers Mark and Chris Russell and Patricia DeLaunay, to design assistants and management. Their expertise is brought to life in each of the Maggie Sottero Designs brands and their commitment to crafting refined and stylish gowns using exquisite fabrics and impeccable craftsmanship ensures that every Maggie bride feels absolutely radiant on their wedding day.  

What Are the Perks of Buying Couture Wedding Dresses? 

When deciding whether to purchase a designer wedding dress or to buy from an inexpensive online source, you should know that couture wedding dresses have unparalleled fit and high-quality construction that you won’t find elsewhere. This is because couture gowns are made by fashion designers with years of experience creating gowns for real brides! These wedding dresses are guaranteed to be made out of luxury fabrics and incorporate stunning details that can’t be mass-produced.  

Even purchasing them second-hand, you aren’t guaranteed the same quality as if you purchase your dress through a bridal boutique because most of those gowns have been altered or stored incorrectly. In short, your wedding dress isn’t the thing to go budget-crazy on! It’s the centerpiece of your day, and you can definitely get a gown you love for a price you love at one of our Authorized Retailers! 

Not convinced yet? Besides the perk of the dress itself being much higher quality, there are lots of other reasons to purchase a designer wedding dress!

Perks of Buying A Designer Dress

• You’ll have a higher likelihood of your wedding photos turning out well 

• You’re less likely to look back at your dress with regrets about the quality or style with a designer wedding dress

• You have peace of mind by viewing the gown and its quality in person prior to purchasing. Oftentimes, brides who purchase a cheap online gown receive a gown that doesn’t even look like the photo. 

• You have a nice keepsake from your wedding day to look back on and pass down 

• You get to feel luxurious and special on your wedding day in a way you might not in a more cheaply made gown 

• You’ll have a team of expert stylists helping you find the perfect designer wedding dress 

• You get to go to a bridal boutique and try on wedding dresses with your loved ones, which is such a fun experience! 

Why Choose Maggie Sottero Over Other Wedding Dress Designers? 

The Maggie Magic in Your Designer Wedding Dress 

We are known for our “Maggie Magic” because our styles flatter brides of all shapes and sizes to make them feel like the best version of themselves, with incomparable fit and impeccable construction. We’ll keep things brief, but there’s so much more to know about The “Maggie Magic” in Your Corset Wedding Dress, take a look at this blog to learn more! 

Our design team also has ample experience designing dresses for real brides with real bodies. They understand what you’re looking for, and have the skill set to make your vision a reality. Here are a few product features in a Maggie Sottero designer wedding dress that celebrate every bride: 

• Built-in corsetry 

• Figure-smoothing shapewear 

• Bodysuits and jersey lining 

• Larger boning 

• Lined bodices 

• Different-sized and different-colored bra cups 

• Raised front and back necklines 

• We offer our gowns in US sizes 0-28 

• Multiple strap length and width options 

• Diversity in silhouettes and fabrications 

• We’ll plant a tree with One Tree Planted for every wedding dress sold 

These features, which are hard to come by on cheap online sites, help make up our Maggie Magic that keeps brides buying designer wedding dresses and makes it possible for more women of all shapes, sizes, and colors to be able to walk down the aisle in the dress of their dreams. 

Read more about our diversity and inclusion efforts here! 

Affordable Designer Wedding Dresses 

Just because you’re purchasing a designer wedding dress doesn’t mean you can’t stick to your budget! We keep our gowns at an affordable price point while maintaining our designer status and quality! Especially interested in more affordable designer options? Check out our Rebecca Ingram line, which specializes in value-driven gowns without a compromise on quality and style for the budget-savvy bride

(FYI, the average cost of a wedding dress in the US is $1,700-$2,500!)

Think you might be a Rebecca bride? If this matches your vibe, you may just love a Rebecca Ingram designer wedding dress!

The Rebecca Ingram bride is drawn to the simple pleasures in life. She’s flirty, sexy, fun, and maybe even a little bit retro. She knows who she is and what she wants and has a zest for life that makes her the center of any social circle. She’ll be too busy dancing the night away with her partner and making memories with the people she loves to be worrying about keeping a $5,000 dress pristine. Don’t get us wrong, no one is more deserving of a stunning gown than big-hearted Rebecca brides! Labels and price tags just might not be their priority. They find their dreams come true in a Rebecca Ingram wedding dress, the perfect balance of style and affordability. 

We know what you’re thinking. “That sounds exactly like me!” We know, right?! Shop our Rebecca Ingram line of designer wedding dresses now or explore our other labels, Maggie Sottero and Sottero and Midgley! 

Customization and Personalization 

Here at Maggie Sottero, we understand that some brides want to create a dream designer wedding dress that reflects their love story and individual style. Anticipating this, we offer approved personalization options through our Personalize It! Program such as lined and unlined bodices, customized lengths, sleeve variations, and more! This means you can purchase a custom dress without having to outsource and incur additional seamstress costs. Make sure to talk to your stylist at your bridal appointment. They’ll tell you all the personalizations you can make to your designer wedding dress! 

Want to learn more? Check out our blog, Wedding Dress Customization & Personalizations with Maggie Sottero! 

Now you have all the facts about how purchasing a designer wedding dress will change your bridal experience! So, you’re ready to get to the fun part. Shopping! Browse around on our website until you find a dress – or five – that you’re obsessed with. Then, book an appointment with one of our Authorized Retailers today to try it on IRL! We can’t wait to see which one you choose! 

More Blogs Like This: 

The “Maggie Magic” in Your Corset Wedding Dress 

How to Find Maggie Sottero Wedding Dresses Near You 

Wedding Dress Customization & Personalizations with Maggie Sottero