DEI & Social Responsibility
At Maggie Sottero
Maggie Sottero believes every bride deserves to feel exceptional on their big day, whatever their style, identity, budget, size, timeline, or wedding vision.
Inspired by the many ways weddings are celebrated around the world, Maggie Sottero is committed to creating more authentic representation within the wedding industry. Through our designs, marketing, and storytelling, we seek to reflect the diverse backgrounds, abilities, and experiences of every bride who wears our gowns.
We Stand for LOVE and love for ALL.
What are Maggie Sottero’s DEI and
Social Responsibility Efforts?
Diversity, equity, inclusion, and social responsibility are areas we’re always working to improve. We are committed to embracing every bride and every love story, and we believe actions speak louder than words. Here are some of the ways we show it:
PARTNERSHIPS AND CAMPAIGNS
In 2026, we partnered with Kellie Hetler of Hetler Photography and Kara Hanes, co-founders of Hopelynd, a non-profit dedicated to creating authentic representation for individuals with disabilities through art and photography. Through this partnership, we’re supporting Kellie’s “Art of Accessibility” course, which helps wedding professionals confidently serve clients with disabilities. We also exclusively provide gowns for their styled shoots, ensuring brides with disabilities are represented in real wedding imagery. Because every bride deserves to see themselves in the gowns they love.
The Love for All Campaign
Love for ALL is exactly what it sounds like. In 2025, we launched a campaign featuring real brides from every walk of life — every size, identity, culture, and love story. No filters. No outdated ideals. Just brides.
In partnership with All Bodies, All Brides, we participated in a campaigns spotlighting brides with disabilities. All Bodies All Brides provides services to bridal stores to help advocate for more inclusive spaces.
Influencer Partnerships
To promote our inclusive sizing, we partnered with the stunning curve-fashion pioneer Liris Crosse at Barcelona Bridal Fashion Week in 2018. As the first plus-size supermodel to win Project Runway’s modeling competition, she helped us forge a path toward a brighter, more inclusive future in bridal.
Maggie partnered with Blerona “Lona” Krivanjeva, the brand’s first little-person influencer. Her joyful boutique shopping experience, viewed over 20 million times on social media, culminated in a heartfelt wedding celebration during Dwarfism Awareness Month.
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Real brides. Real stories. We’re proud to partner with influencers who show the wedding world and their love stories as they truly are.
Ongoing Editorial Work
Love Inc. Magazine, featuring RuPaul’s Drag Race contestant Ms. Kasha Davis
Plus Perfect Magazine, curvy bride edition
We love partnering with media outlets that share stories and imagery that reflect the full diversity of today’s brides. See more of Maggie’s editorial features here.
Ongoing Styled Shoots
Through ongoing styled shoots, we work with models of diverse backgrounds, abilities, sizes, and identities to ensure every bride sees themselves in Maggie Sottero.
Diversity, equity, and inclusion are the three pillars of our path toward social responsibility. When everyone is represented, we gain fresh perspectives and insight that can lead to innovation and progress. This is the heart of everything we do for our Maggie family.
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